D I G I T O L O G Y

Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) Advertising is a digital marketing strategy that involves placing targeted ads on search engines, social media platforms, and other websites. Advertisers pay a fee each time a user clicks on their ad, hence the name "pay-per-click." PPC ads appear at the top or bottom of search engine results pages (SERPs) or on social media platforms' news feeds or sidebars. Advertisers can target specific keywords, demographics, and geographic locations to reach their desired audience. PPC campaigns require careful planning, monitoring, and optimization to ensure they achieve the best return on investment (ROI) possible.