Social Media Marketing (SMM)

Social Media Marketing (SMM) is a digital marketing strategy that involves promoting a brand, product, or service on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. SMM aims to create engaging and shareable content that encourages users to interact with the brand and ultimately drive traffic and conversions. It involves various techniques, such as content creation, community management, social media advertising, and influencer marketing. SMM requires a deep understanding of the target audience and the platforms they use, as well as regular monitoring and analysis to measure the effectiveness of the campaigns.