Campaign Description
To address the different features of Philips’ light bulbs, this campaign was created with a humorous yet vintage feel. Philips’ light bulb characters were used as if they are film stars playing roles in old Arabic movies, where the name of each movie is alternated in order to fit the bulbs’ features such as being strong, bright, eco-friendly, and having a longer life span.
Campaign URL: Click Here
Client:
Philips Egypt
Date:
August, 2018
Services:
Social Media Campaign
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