Barcelona’s 5-4 Remontada Against Benfica: A Marketing Masterclass in Resilience How a football thriller and Egypt’s business resurgence reveal the power of adaptability in 2025 Introduction: The Drama of Resilience On January 21, 2025, Barcelona staged a jaw-dropping 5-4 comeback against Benfica in the Champions League. Meanwhile, Egyptian brands like Spiro Spathis and Auf Egypt
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