Labubu in Egypt
Labubu in Egypt: How a Tiny Toy Taught Us All About Big Marketing

In our bustling streets, a peculiar trend has taken Egypt by storm. Tiny monster-like creatures with adorable faces and sharp teeth dangle from handbags, sit proudly on office desks and home tabletops, and have become the subject of viral unboxing videos among famous influencers and public figures. If you’ve scrolled through Egyptian social media lately,