Ramadan 2026 · Ecommerce growth
How an electrical products brand reached 34.79× ROAS
An international electrical products brand was moving from distributor-led awareness to direct ecommerce sales. Digitology rebuilt the creative and campaign logic around the signals that were actually converting.
The case in one view
Challenge → strategy → channels → measurable result.
The campaign improved by reducing unnecessary complexity and following the strongest conversion signal.
Turn awareness into direct sales
The brand had historically sold through distributors and needed its own ecommerce channel to deliver EGP 500,000 in Ramadan sales.
Follow the conversion signal
Digitology rebuilt product-led creative, reduced restrictive targeting and optimized around landing-page activity that was producing sales.
Meta Ads + ecommerce
Performance creative, traffic optimization, Advantage+ delivery and the brand’s direct ecommerce journey worked as one system.
EGP 849,445 at 34.79× ROAS
The campaign exceeded the sales target while using less than half of the planned media budget.
Strategy and execution
What changed inside the campaign.
The team treated early performance as evidence, not noise, and rebuilt the account around the path producing real purchases.
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Read the anomaly
Traffic campaigns were generating sales while conversion campaigns were not. That behavior became the signal for the new plan.
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Rebuild the creative
Products became the visual focus, supported by stronger brand recognition and urgency cues designed for the Ramadan buying window.
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Shorten the purchase journey
Optimization shifted from clicks to landing-page views so media delivery was closer to meaningful site engagement.
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Remove restrictive targeting
Advantage+ was allowed to find buyers with less manual constraint. The campaign surpassed the full sales target in the same day after the shift.
Meta Ads Advantage+ Performance creative Ecommerce journey Campaign analytics
Proof with context
The result means more because the target is visible.
The campaign did not simply report a large return. It started with a defined budget, sales target and ROAS goal, making the result easier to evaluate.
The actual EGP 849,445 in sales equals approximately 1.70 times the EGP 500,000 sales target. The published campaign record also states that less than half of the planned budget was used.
Case study questions
What buyers usually want to know.
What was the main business challenge?
The electrical products brand was moving beyond distributor-led awareness and needed its own ecommerce channel to deliver measurable direct sales during Ramadan.
Which channels and tactics were used?
The campaign connected Meta Ads, product-led performance creative, landing-page optimization, Advantage+ delivery and the brand’s direct ecommerce journey.
How was the result measured?
Performance was evaluated against the published EGP 500,000 sales target, 7× ROAS target and EGP 70,500 planned budget. The recorded outcome was EGP 849,445 in sales at 34.79× ROAS with less than half the budget used.
Build around the business result
Ready for a cleaner performance marketing plan?
Digitology can connect creative, media, ecommerce and measurement around the result your team needs to improve.