02 Nov
Grand Egyptian Museum Opening, Grand Digital Marketing Lesson
Was the Grand Egyptian Museum (GEM) opening ceremony a marketing triumph for Egypt’s global image? Definitely, YES. After years of anticipation, Egypt’s long-awaited Grand Egyptian Museum (GEM) opening ceremony finally took place Saturday, November 1st in a world-class celebration. The two-hour opening ceremony wasn’t just a cultural milestone; it was a digital marketing masterclass that
23 Jun
The Ultimate Guide to Summer Marketing in MENA: From Sahel Vibes to Riyadh Nights
Summer in the Middle East isn’t just a season – it’s a cultural shift that transforms consumer behavior. From Egypt’s lively North Coast (Sahel) to the glittering malls of Dubai and the heat of Riyadh, understanding local summer dynamics is crucial for marketing success. In this guide, we’ll break down how to craft a summer
01 Jun
Labubu in Egypt: How a Tiny Toy Taught Us All About Big Marketing
In our bustling streets, a peculiar trend has taken Egypt by storm. Tiny monster-like creatures with adorable faces and sharp teeth dangle from handbags, sit proudly on office desks and home tabletops, and have become the subject of viral unboxing videos among famous influencers and public figures. If you’ve scrolled through Egyptian social media lately,
30 Apr
From “Ask Google” to “Ask ChatGPT”: Is SEO Dead?
Remember when the answer to everything was “Just ask Google”? For years, SEO (Search Engine Optimization) was the golden ticket to online success and visibility in digital marketing, because ranking high on Google meant driving traffic, leads, and conversions. But the game has changed and the answer has evolved from “Ask Google” to “Ask ChatGPT”.
22 Jan
Barcelona’s 5-4 Remontada Against Benfica: A Masterclass in Resilience
Barcelona’s 5-4 Remontada Against Benfica: A Marketing Masterclass in Resilience How a football thriller and Egypt’s business resurgence reveal the power of adaptability in 2025 Introduction: The Drama of Resilience On January 21, 2025, Barcelona staged a jaw-dropping 5-4 comeback against Benfica in the Champions League. Meanwhile, Egyptian brands like Spiro Spathis and Auf Egypt
22 Jan
SEO in 2025: What Egyptian Businesses Must Know to Stay Ahead
SEO in 2025: What Egyptian Businesses Must Know to Stay Ahead Introduction: The Egyptian SEO Revolution With 68 million internet users in Egypt by 2025, businesses ignoring SEO risk disappearing from search results. At Digitology, Cairo's premier digital marketing agency, we reveal the strategies that will dominate Google Egypt. 1. AI Content: Write Like Egyptians
20 Jan
The ‘Lost Bag’ Campaign: How Koffee Kulture Mastered Buzz Marketing
The 'Lost Bag' Campaign: How Koffee Kulture Mastered Buzz Marketing The Incident That Sparked the Buzz Koffee Kulture, a local coffee brand in Egypt, recently pulled a perfect example of Buzz Marketing that not only captured their target audience's attention but also ignited widespread conversations across social media platforms. Here's how Koffee Kulture turned
20 Jan
Shopify vs WordPress vs Salla : 2025 Guide for Ecommerce Success
Shopify vs Wordpress vs Salla: The Ultimate 2025 Guide for Ecommerce Success Egypt’s Ecommerce Boom Demands the Right Platform Egypt’s online retail market is projected to hit $14 billion by 2025 (Statista). But with Shopify, Salla, and WordPress WooCommerce competing, how do you choose? This guide compares: 💰 Pricing in Egyptian Pounds (EGP) 🇪🇬 Local
19 Jan
Could Mohamed Salah Join Al Hilal SFC? What Do We Know So Far
Could Mohamed Salah Join Al Hilal SFC? What Do We Know So Far By Ihab Mohsen | Published on January 19, 2025 Introduction Mohamed Salah, Liverpool's Egyptian superstar, has been at the center of intense transfer speculation as his contract nears its end. With Saudi Pro League giants Al Hilal SFC reportedly leading the race
06 Jan
7 Marketing Lessons from Squid Game
Squid Game wasn't just another TV show - it was a complete marketing masterclass and a prime example of innovative marketing strategies! Big companies learned many valuable marketing lessons from this Netflix series, which has become a cultural phenomenon. As a Netflix marketing case study, let's explore these lessons and see how we can benefit