23 Jun
The Ultimate Guide to Summer Marketing in MENA: From Sahel Vibes to Riyadh Nights
Summer in the Middle East isn’t just a season – it’s a cultural shift that transforms consumer behavior. From Egypt’s lively North Coast (Sahel) to the glittering malls of Dubai and the heat of Riyadh, understanding local summer dynamics is crucial for marketing success. In this guide, we’ll break down how to craft a summer
01 Jun
Labubu in Egypt: How a Tiny Toy Taught Us All About Big Marketing
In our bustling streets, a peculiar trend has taken Egypt by storm. Tiny monster-like creatures with adorable faces and sharp teeth dangle from handbags, sit proudly on office desks and home tabletops, and have become the subject of viral unboxing videos among famous influencers and public figures. If you’ve scrolled through Egyptian social media lately,
30 Apr
From “Ask Google” to “Ask ChatGPT”: Is SEO Dead?
Remember when the answer to everything was “Just ask Google”? For years, SEO (Search Engine Optimization) was the golden ticket to online success and visibility in digital marketing, because ranking high on Google meant driving traffic, leads, and conversions. But the game has changed and the answer has evolved from “Ask Google” to “Ask ChatGPT”.
22 Jan
SEO in 2025: What Egyptian Businesses Must Know to Stay Ahead
SEO in 2025: What Egyptian Businesses Must Know to Stay Ahead Introduction: The Egyptian SEO Revolution With 68 million internet users in Egypt by 2025, businesses ignoring SEO risk disappearing from search results. At Digitology, Cairo's premier digital marketing agency, we reveal the strategies that will dominate Google Egypt. 1. AI Content: Write Like Egyptians
20 Jan
Shopify vs WordPress vs Salla : 2025 Guide for Ecommerce Success
Shopify vs Wordpress vs Salla: The Ultimate 2025 Guide for Ecommerce Success Egypt’s Ecommerce Boom Demands the Right Platform Egypt’s online retail market is projected to hit $14 billion by 2025 (Statista). But with Shopify, Salla, and WordPress WooCommerce competing, how do you choose? This guide compares: 💰 Pricing in Egyptian Pounds (EGP) 🇪🇬 Local
19 Jan
Could Mohamed Salah Join Al Hilal SFC? What Do We Know So Far
Could Mohamed Salah Join Al Hilal SFC? What Do We Know So Far By Ihab Mohsen | Published on January 19, 2025 Introduction Mohamed Salah, Liverpool's Egyptian superstar, has been at the center of intense transfer speculation as his contract nears its end. With Saudi Pro League giants Al Hilal SFC reportedly leading the race
06 Jan
7 Marketing Lessons from Squid Game
Squid Game wasn't just another TV show - it was a complete marketing masterclass and a prime example of innovative marketing strategies! Big companies learned many valuable marketing lessons from this Netflix series, which has become a cultural phenomenon. As a Netflix marketing case study, let's explore these lessons and see how we can benefit
05 Jan
Digital Marketing Lessons from Marmoush’s Transfer Buzz to Manchester City
Digital Marketing Lessons from Omar Marmoush’s Transfer Buzz to Manchester City Why Omar Marmoush’s Transfer Buzz is a Digital Marketing Masterclass The football world is buzzing with rumors of Omar Marmoush’s potential transfer to Manchester City. With 18 goals and 12 assists in 24 appearances this season, the Egyptian forward has become one of the
31 Dec
New taxes on Imported Mobile Phones in Egypt: What do you need to know
New taxes on Imported Mobile Phones in Egypt: What do you need to know Introduction Egypt has recently announced a new fee on imported mobile phones, sparking discussions among consumers, businesses, and industry experts. This move is part of the government’s broader strategy to regulate the mobile phone market, boost local production, and generate additional
29 Dec
How to Activate Apple Pay in Egypt: A Step-by-Step Guide
Did you know that digital payments in Egypt grew by 150% in 2022? 🚀 Millions of Egyptians now embrace cashless transactions. Apple Pay's arrival in Egypt marks a most important milestone that iPhone users nationwide have awaited. Now everyone can tap their phones to pay at thousands of stores across the country. Egypt's mobile wallet