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Having a good idea for your video is not enough to make a successful one. Here are 6 essential steps to turn your idea into success:

1) Mark Your Goals

Highlighting your video goals will enable you to create a clear storyboard for the video; by answering the following questions, you can get an explicit outline ready for the video:

  • Why do you want to tell this story?
  • What are your considerations?
  • Who is your target audience?
  • How will you get your audience attention?
  • What value will your video give?
  • What message should this deliver?

2) Build a Good story (Narrative Line)

When building your story, bear in mind that it might boom later and engage your audience. So, be careful and try to rise your audience eagerness to continue watching.

Follow these steps and build a strong arc:

Get their attention: 

What about using an emotional hook?! , which can be used to introduce a good story and interesting topic to your viewers

The more crucial thing is to give your audience a reason to care about your copy

Focus on a specific message:

Your outline is so important to do your work. So you need to choose a single point and utilize each element of the video to show it through image, Music, animation, data, etc.

Make it easy:

This is step is very important if you have complex ideas or data in the script. Your viewers need to listen easy and simple content to understand your message.


 Audience always wants to know what will happen next in the story. There should be a strong setup so that your audience can feel free to continue the line of the story.

3) Direct your audience to do something “Call to Action”

In order to get the best out of your story, you should have a perfect outro that guides your audience do what you want:

  • Share the video?
  • Subscribe your social channels?
  • Download an App?

Your story should be built carefully from the start to the end.

4) Be Short

Go through your script many times, and keep an eye out for:

  • Long words: Keep it short and sharp
  • Extraneous information:  Remove anything that you don’t need in your script.

5) Fit for Your Audience

Ask yourself 3 questions to make sure that you rewrite for your audience:

  • Will they understand the concept?
  • Does this touch them? 
  • Is the language easy for them? 

And when you answer those questions you can go on to the next step.

6) Choose your Tone of voice

Tone of voice is a key success factor in your script. It shows what is behind your story and how your audience should feel about your video.


Are you a script writer? Leave a comment and tell us if you are using these steps!

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