12 Dec
Top 7 Digital Marketing Trends for 2025 Every Agency Should Know
The digital world in Egypt continues to evolve rapidly. Research indicates that 73% of Egyptian businesses have boosted their digital marketing budgets in the last year. This growth creates fresh opportunities for every digital marketing agency in Egypt. Digital agencies now deliver value to their clients differently. AI-powered solutions and evidence-based strategies will revolutionize digital
22 Sep
Beyond Devices: Why Do We Pay More for Apple Products and Love It?
Imagine this scene: You're waiting for the new conference to see the phone you'll buy or the one that will make it easier for you to buy the older version at a lower price. This is what happens with every new iPhone launch. The question here is: What makes people willing to buy Apple products?
14 Aug
The Secret Sauce to Tul8te’s Massive Success
Often seen performing in a leather jacket and a full-face mask, Cairo-based emerging artist “Tul8te” has quickly become a household name in Egypt’s music scene. But what does digital marketing have to do with his massive success? Well, let’s find out! Tul8te quickly gained a lot of attention after the release of his debut EP,
02 Apr
5 Digital Marketing Trends For 2024
In recent years, digital marketing has come a long way! And with a widespread approach to go digital, it is expected to continue evolving at a rapid pace, making it crucial for all businesses to stay up-to-date with the latest incidents, trends, and developments in the field. Here are 5 Digital Marketing Trends For 2024
26 Feb
Online Advertising Prices – Updated February 2024
Online Advertising Prices - Updated February 2024 In this guide, we’ll delve into the specifics of advertising costs on each platform, providing valuable insights to help you make informed decisions and craft successful digital marketing campaigns. Let’s explore the dynamic world of digital advertising expenses and unlock the potential for unparalleled growth and success
29 Jan
The Hidden Gems Behind The Success of Your Business
The Hidden Gems Behind The Success of Your Business Introduction Digital marketing has become vital for any marketing strategy in today’s business world. But how do you know if your digital marketing efforts are effective? Easy! All you need is to set your goals and KPIs, the right tools and metrics to track and measure
28 Nov
6 Tips to Elevate Your Business Using Social Media
In today's world, social media has seamlessly integrated into our daily routines, serving as a global bridge that redefines communication. Nevertheless, it's not limited to personal interactions and entertainment. It has evolved into an indispensable channel for enterprises to engage with their clients and enhance brand visibility. According to Hootsuite, 73% of marketers affirm the
01 Oct
The importance of mobile optimization in digital marketing
Mobile optimization is the process of enhancing a website to adapt to the mobile devices used. It works by making the website easier to use hence increasing engagement and conversion rates. Why is mobile optimization important? Improved User Experience: A mobile-optimized website loads faster, is easier to navigate, and is more user-friendly, which leads to
02 Aug
Digitology: Your Google Certified Partner
Who in the world doesn’t know about Google? As the leading search engine worldwide, Google's certification holds top-notch significant value. With utmost pride and joy, we are humbled to announce that Digitology is now a proud Google Certified Partner that brings innovation, expertise, and cutting-edge digital solutions to businesses across the Middle East. As a
06 Jul
Meta Introduces Instagram Threads: Twitter’s Nemesis
Our world is becoming increasingly connected by day through old and new digital platforms. As the social media giant Meta (formerly Facebook) continues to push the boundaries of communication and challenge rivals to dominate the digital media scene, its latest offering just landed! Meta introduces Instagram Threads, a new text-based messaging platform that looks nearly