Online Advertising Prices – Updated February 2024

In this guide, we’ll delve into the specifics of advertising costs on each platform, providing valuable insights to help you make informed decisions and craft successful digital marketing campaigns. Let’s explore the dynamic world of digital advertising expenses and unlock the potential for unparalleled growth and success in your online endeavors!

Facebook Ads

Video Views: $0.01 per view

Posts Engagements: $0.03 per engagement

Page Likes: $0.09 per like

Facebook Awareness: $0.75 per thousand impressions

Facebook Leads Conversions: $9.00 per conversion

Website Conversions: $10.00 per conversion

Facebook Messages: $1.20 per message

WhatsApp Messages: $10.00 per message

Instagram Ads

Instagram Video Views: $0.02 per view

Instagram Awareness (Impressions): $0.90 per thousand impressions

Engagement Posts: $0.04 per engagement

Instagram Messages: $1.40 per message

Instagram Leads: $10.00 per lead

Website Conversions: $12.00 per conversion

Google Ads

YouTube

YouTube Video Views: $0.03 per view

YouTube Bumper Ads (6 seconds): $0.58 per viewable impression

App Installs (Android)

Installs: $0.90 per install

Display Ads

Clicks: $0.04 per click

Google AdWords (Search)

Clicks: $0.35 per click

LinkedIn Ads

LinkedIn Website Traffic Clicks (Video Ads): $1.50 per click

LinkedIn Website Traffic Clicks (Image Ads): $0.80 per click

LinkedIn Awareness (Reach): $17.50 per thousand impressions

LinkedIn Post Engagement (Video Ads): $0.20 per engagement

LinkedIn Post Engagement (Image Ads): $0.33 per engagement

LinkedIn Post Engagement (Event Ads): $0.75 per engagement

LinkedIn Video Views: $0.02 per view

LinkedIn Lead Generation (Video Ads): $70.00 per lead

LinkedIn Lead Generation (Image Ads): $30.00 per lead

LinkedIn Lead Generation (In mail Messages Ads): $24.40 per lead

LinkedIn Messages Ads: $0.15 per message

TikTok Ads

TikTok Impressions: $0.75 per thousand impressions

TikTok Reach: $4.20 per thousand impressions

TikTok Video Views: $0.3 per view

TikTok Website Traffic: $0.10 per click

TikTok Lead Ad: $10 per lead

Twitter Ads

Followers Acquisitions: $0.90 per acquisition

Tweet Engagements: $0.70 per engagement

Tweet Video Views: $0.03 per view

Tweet Impressions: $6.80 per thousand impressions