Content Marketing is really trendy these days! Social Media is packed with different forms of content. Posting is actually on fire continuously! But is it really all about social media marketing? ……. Of course not! Content Marketing has many forms, for example, that astonishing advertisement you see on billboards, is actually content marketing! As a matter of fact, writing and advertising existed ever since people started drawing images on caves! Continuous developments led to impacts on writing techniques. However, it’s when the technological revolution took place in the twentieth century, digital marketing content arises.
Today we have no barriers or fears for reaching our customers or potential customers because of the technological development and the digital evolution in particular.
So the issues that our content marketing creators faced in the past are far different than those we face today. Where are we now?
Creating useful content is the key to generating earned social media placements that drive highly-converting referral traffic. Not only is it more cost-effective, but it’s also just more fun to generate!
Note: If you focus on creating a lot of content and focus on the number of words more than the value you offer to customers, you should think differently because this will hurt your social media branding. Posting great content once a week is better than posting mediocre content five times a week.